About IAM RoadSmart
About Us
At IAM RoadSmart we make better drivers and riders. As the UK’s largest independent road safety charity, formed in 1956, we’ve spent more than 60 years making our roads safer by improving driver and rider skills through coaching and education.
Our qualified experts, our network of over 68,000 members and 160 local groups are our lifeblood. They champion our cause and help drive our vision – to be the best, most recognised provider of coaching and advice for all post-licence drivers and riders, and to help make our roads safer for all.
Who are we?
Road Safety Champions
We are a charity that champions safer roads in the UK.
Sustainablity Advocates
We campaign for sustainable driving and riding in the UK.
Campaigners
Alongside our members and groups, we engage with government, campaigning nationally and locally, for a future fit and safer road network that actively reduces harm. We work to make all road users aware of the safety challenges facing our road network and what can be done to improve them.
Active Members
Our members actively contribute to road safety by improving the skills of drivers and riders
We work with those that have fallen below the minimum standards expected of road users to improve their road skills reducing their potential for harm to others
We engage with those putting the largest number of drivers on the road to ensure they have a positive impact on driver and rider safety.
A Focused Team
Be they Members, Groups, full time staff, trustees, volunteers or occasional staff; we are a team that all have roles to play in making UK roads safer.
An Active Community
We are a community that enjoys driving and riding.
Forward Thinkers
We work to ensure future vehicles and roads have the safety of all road users at their heart.
An Effective Organisation
A sustainable IAM RoadSmart is an organisation that will continue to improve road safety in the UK. This means we use our members funds efficiently and effectively. We embrace a future fit culture and wherever possible we use technology to increase our impact in our fight for safer roads in the UK.
Our People
IAM RoadSmart’s Board of Trustees is the governing body of the charity, led by our Chairman.
The Board is responsible for the overall direction and development of the organisation, while the day-to-day running is managed by our CEO and Senior Management Team.
Grow Our Brand
Grow the brand name and corporate identity to be recognised nationally, with an increased presence and authoritative voice in the policy and campaigning space
Increase Our Skills
Increase skills development, knowledge share, competency, and on road confidence through education and coaching
Develop Our Community
Develop a broad, diverse, and inclusive community of passionate road users across the UK
Promote Our Charity
Promote a well led, progressive, ethical charity that lives and breathes by its culture and behaviours
Digital To The Core
Enabling and simplifying our service and offerings, growing our reach and enriching the community experience
Our Heritage
As a registered UK charity formed in 1956, we provide a range of courses to individuals and businesses, including the respected advanced driving qualification and on-road driving assessments. Today all our programmes and companies are united under the single IAM RoadSmart brand – reflecting the huge changes we’ve seen take place on UK roads since we started.